Production Guidelines - Download PDF File
Production Services
• Typesetting/design charges: $50/per hr.
*Minimum 1/2 hour charge will apply.
Applications
O’Gara Publishing will accept files created in the following applications, Macintosh
only:
• QuarkXpress — version 7 or lower
• Adobe Illustrator — version CS2 or lower
• Adobe Photoshop — version CS2 or lower
• Adobe Acrobat — version 7.0 or lower
Large files may also be sent as a stuffed document (.sit)
File Resolutions
• All images should be saved at: 300 dpi
• Black and White Bitmap mode images, such as scanned logos,
should be saved at: 600 to 1016 dpi
** A “rich black” color should be used to avoid a “washed out”
appearance whenever large fonts, graphics, boxes or
backgrounds are to print as black.
Our printer recommends C30 / M30 / Y30 / K100
** Save all full-color photos/graphics or type as CMYK mode, not
RGB. If you are working with Pantone or Spot Colors make sure
they are also converted to CMYK.
Tips For File Submissions
• Files 2MB and under may be submitted by email
(stuffed or unstuffed).
• Files above 2MB should be submitted to our FTP site.
Please contact Amy Newton for instructions.
Name your file with the appropriate extensions:
TIFF, EPS, JPEG or PDF
** PDF Requirements: Before submitting a PDF, be sure to check
for any graphics or type containing RGB, spot color or JPEG
files. We can’t make changes to text, colors, check photos or
convert a color PDF to a black and white PDF. All changes must
be made by the client in the native program used to create file.
Fonts:
• All fonts must have both screen and print versions, and be useable
on a Mac. No PC fonts.
• To make reverse type readable, avoid using type that is too
small or delicate. Limit the use of reverse type to black (bold),
gothic and sans serif type styles. Use a font size of 8 points or
larger to guarantee readability.
• When coloring text, try to choose a sans serif or bold font at
least 6 points in size.
** Warning: Any images using dpi less than required, will not print
as desired. For example, images from websites (72dpi) are of
poor quality and will look blurry/fuzzy and jagged.
Wisconsin Woman Magazine is a division of O'Gara Publishing.
